“Great personal style is about knowing yourself, staying curious and maintaining a sense of humor.”

Iris Apfel

We all agree Iris Apfel is a style icon. She’s not only full of style but also full of wisdom, life, and energy. Iris has always believed that getting dressed is a creative act, and it certainly has been for her. She has lived through her unique style and taste, and that’s what every single woman should do and have fun with it!

Iris has successfully done several collaborations with Fashion and Beauty brands in the past. This year INC reached out to her to develop Iris meets INC, a mod-inspired clothing & accessories collection. At 95 she keeps working on different projects and inspiring a lot of people around the world.

Iris wearing a psychedelic print and jewelry from the collection

Iris wearing a psychedelic print and jewelry from the collection. Photo Courtesy of Macy’s

Miami renowned stylist and Iris friend, Elysze Held presented the collection                

I went to Macy’s Aventura a couple of weeks ago attending an invitation to the presentation of Iris Meets INC collection, by Iris great friend, Miami Stylist Elysze Held. A group of media and bloggers gathered with Elysze before the front-row. Instead of conducting different one-on-one interviews; Elysze preferred to talk with us and telling everything about how they two met in New York around 20 years ago

Iris friend and renowned Miami Stylist Elysze Held

Iris friend and renowned Miami Stylist Elysze Held. Photo Courtesy of Macy’s

We all learned from Elysze about Iris’ excitement and involvement in the collection. They two met this year in New York just before Fashion Week, and she showed Elysze all the statement pieces that encompass the INC Collection.

Iris consulted and gave creative direction to INC’s design team. The collection includes around 40 must-have clothing pieces, over the knee boots, jewelry, and Iris Iconic black round glasses. The silhouettes of this collection are the ones from the 60’s, the flare pants, the suede patchwork mini skirt and the shift dresses made in psychedelic prints.


“Rules are meant to be broken.”

Iris Apfel

Someone from the group asked Elysze about the 5 statement pieces every woman should own, and she said she never answers that question, since what works for one woman might not work for another. And she stated Iris, “Rules are meant to be broken.”

I agree with both of them! Don’t you?

Iris and a Model wearing pieces of the collection

Iris and a Model wearing pieces of the collection. Photo courtesy of Macy’s